We just love traffic!!

Bumper to bumper highways, overcrowded subway and train stations, congested airports, loads of people at bus stops, packed shopping malls, WE LOVE IT. People are spending more and more time out-of-home then ever before. It is the perfect place to capture their attention… There is no better time to do it

Outdoor media is exposed to virtually everyone who goes out. Therefore, it provides (excellent market reach).

• Its frequency is extremely high. It is continuously present in the environment.
• Its exposure is permanent, 24 hours a day, hence, the repetition creates constant awareness.
• Its flexibility can allow you to place your message in locations reaching everyone coming in or leaving the market area.
• It has the lowest cost per thousand.
• Its large physical characteristics create greater visual impact. Big, bold and colorful. You can’t miss it. Since the mid 1970’s, there’s been a 147% increase in the amount of time we spend on the road (with 53% more automobiles per house hold) but only 19% increase in the time spent watching television, even when there’s 530% more channels coming into those same households… Zapping is what people normally do during commercial hours, nevertheless, you cannot ZAP a billboard when you are stuck for hours in a traffic jams… THINK ABOUT IT.

We spend only 6% more time listening to the radio and 3% more looking at magazines than two decades ago! Remember now you can access magazines trough the Internet. Where does that leave your magazine ads?

All this means only one thing: Traffic volumes, are on the rise and with it is the number of people exposed to outdoor media.