Satellite system: Electronic communications method, which uses satellite connections to turn on or off the lights of outdoor media, structures from a centralized location; it can also warn of power outage, bulb expiration, and other maintenance needs.

Scanning: Is the process that changes a photograph or illustration into a digital file. Once images have been scanned, digital effects, ranging from subtle color corrections to enhanced image manipulation can be applied.

Scrape: To remove old or expired poster designs from the panel face to assure a smooth posting surface.

Screen-printing: Method of printing for small to moderate quantity runs, which employs stencils rather than metal plates.

Sections: Removable pieces of bulletin, permitting rotation of the unit to another location. Can also refer to poster sheets.

Setback: The distance measured from the line of travel to the center of the outdoor media structure.

Shipping instructions: An itemized list of shipping information for use by printers to ship sheets to plan operators.

Showing: Commonly referred to as GRP Showing, it is the percentage of the target population exposed to the advertising message on a daily basis. The showing does not indicate the actual number of panels involved.

Side by side: Outdoor media structures with panel faces next
to each other.

Sidewalk display: Backlit displays placed at parking avenues, garages or lots. The copy area is 46î wide X 67î high.

Silk screen: Another term for screen printing. It is a method of producing small quantities of posters, employing silk screen materials to separate colors.

Single facing: A panel is classified as a single facing if it is 25í
from another poster panel or 50í from another bulleting along the
line of travel.

Ski area display: Poster displays located strategically at shi
areas or resorts.

Snipe: Paper pasted on the face of an existing advertising panel to announce special or revised messages, identify dealers, give prices,
or provide other information.

Solar powered panel: The technology to illuminate panels with stored electricity generated by photo-electric cells, very much like the ones that power space satellites.

Spec art: Artwork created to present a creative concept to a prospective client. Spec art is an important sales tool for the advertising and outdoor media industries.

Special surface effect: Advertisers have experienced with mounting reflective disks on painted bulletins to make the copy sparkles or shimmer in such a way that creates the illusion of motion and texture.

Spectacular: An outdoor media display, of bulletin size or larger, designed for long-term contract. The ad copy is presented in a spectacular fashion through the use of specialized electrical and mechanical devises.

Spotted map (location map): Map of a market showing the placement of panels for a general or specific buy.

Square panel: A standardized outdoor media structure with two
12í x 25í poster panels stacked vertically and wrapped with a single vinyl face.

Stacked panels: Outdoor media panels with the facings built one above the other. Also called decked panels.

Staggered posting: Poster panel campaign with individual showing posting throughout multiple posting dates.

Station posters: Posters panels located on subway, trains, bus, and commuter rail platforms. They come in several sizes.

Stock poster: A standard design for a spec ific category of business which may be purchased and used by advertisers in that category merely by adding their trade name to the stock poster design.

Sun shelters: Advertising panels built as integral part of beach locale sun shelters.

Super city panel: Backlit framed posters attached to street-side of phone booth kiosks, illuminated at night, with visibility to vehicles and pedestrians.

Surface arteries: The major street of a city or town.