Mall display: Backlit advertising structures located strategically in shopping malls. Typically two or three-side, include directory format.

Mandatory copy: Copy required by law to appear on the advertising message of certain products like tobacco, liquor and others. It applies to all kinds of printed media.

Mapping: The application of demographic and behavioral characteristics to specific demographic locations in order to efficiently define a specific market.

Market: The defined area where an outdoor media provider operates. Can also refer to coverage of a market.

Media mix: The combination of media types used together to meet the objectives of a media plan. Outdoor media enhances the overall effectiveness of a media mix by cost-effectively increasing reach
and frequency.

Molding (trim): The frame of metal, plastic or wood, which surrounds the face of an outdoor media structure.

Monopole Unipole: Structures constructed on single steel pole
or column.

MSA (Metropolitan Statistical Area): A clearly defined geographic area used to establish a standard measure for population statistics and analysis.

Multiple facing: A given location with two or more adjacent or stacked outdoor media structures facing the same direction.