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Campus Kiosks:
Free-standing displays located on college or schools campuses
in selected markets.
Cancellation Period:
A specific period of time in which a contract can be legally terminated.
The AAAA has set some standard cancellation periods accepted and
used by the industry.
Car Cards: Advertising
displays of different sizes posted on buses, subways and commuter
trains.
CD-ROM:
Compact disks read only memory (CD_ROM) is a technological
device that stores 500 megabytes of text, audio, animation and video
data in 4 ‡î of space. It uses the same kind of disk
as an audio CD player.
Channel letters: Sheet
metal letter with recessed surface designed to accommodate incandescent
bulbs or luminous tubing.
Charting the showing:
The scheduling of display locations in a market to achieve maximum
exposure and frequency.
Checking: Inspection
of the market locations to verify that the contract obligations
have been fulfilled.
City panels:
Framed posters on street side of phone booth kiosks with visibility
to pedestrians and vehicles.
Coat out: The process
of covering a painted advertising message (Bulletin) with white
or gray paint before new copy is painted.
Code of ethics: A trade
association for outdoor media operators that has set principles
pledging members plans to properly operate in public interests.
Collating posters: Organizing
individual poster sheets in the proper sequence to ensure that the
advertising message is mounted correctly.
Color chart: A chart
containing samples of standard colors available for paint manufacturers.
Used as a guide in designing the structures and creative material.
Color chips (Swatches):
Color samples painted on wood, plastic or paper which are sent to
operators enabling them to match colors for art work in which non
standard colors are specified.
Color proof: A full
color output of the final artwork, used as a final check prior to
printing. Printers will specify acceptable proofing systems, in
order to ensure accurate reproduction.
Commuter clock: Advertising
display that combines time indicator and advertising message, placed
in subway stations and other transportation locations.
Competitive plants:
One or more outdoor advertising operators offering services
in the same market area.
Completion report:
A document provided by an outdoor media company to verify installation
of a campaign in accordance with posting instructions.
Computer printing / painting:
Method of applying design to flexible vinyl via computer technology;
insures faithful production of full or partial size, full color
advertisements with quality assurance from copy to copy; reusable
and resistant to fading, cracking and weather.
Computerized electronics:
Several advertisers use computerized LED displays on outdoor media
advertisements. It enables a computer operator to change the advertising
message electronically on a continual basis.
Conforming sign:
An outdoor media structure erected in accordance with federal state
and local permit requirements and laws.
Cooperative account (co-op):
Sharing of advertising costs between manufacturer and distributor,
dealers or retailers.
Copy area: The complete
advertising message, including all text and artwork.
Cost per thousand (CPM):
The cost of reaching one thousand potential viewers of an outdoor
media display. Calculated by dividing the monthly cost of the unit
by the circulation in thousands.
Counting station: A
predetermined location where vehicles and/or pedestrians are recorded
in order to determine traffic flow, circulation and volume.
Coverage: the boundaries
of a market or the percentage of a population in a given market
exposed to outdoor media.
Cross-read:
An outdoor media display on the opposite side of the road,
visible across oncoming traffic.
Customer profile:
A predetermined set of geographic, demographic and purchasing
information representing the most likely user of an advertiserís
product or services.
Cut-out extensions;
embellishment: Add-ons to the
structure that extends beyond the standard structure area to command
greater attention to the message. It can include letters, 3-D elements,
fiber optics etc.
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